Nowadays Instagram is not just a photo-sharing app, If you want to engage more people in very less investment then Instagram is the perfect platform for you. The engagement rate on Instagram is higher than any other social media platform. Instagram is the most popular for younger users: 67% of 18 to 29-year-olds use the social media site. If your products or services focus on the young generation then Instagram is the best choice for you.
Instagram Ads Formats
This is the most popular and simplest Instagram ad format. You'll choose any image that most accurately fits your brand and objective.
Videos bring you sound and emotions. Using this format you'll easily describe your brand identity. Also, videos are becoming the upper hand in facebook Algo.
In this format you'll showcase upto 10 Images or Videos within one Ad. You'll also add different links to every image or video.
Video is especially powerful in Instagram Story Ads; it gives you longer on a user's screen, and it gives you more room to get your point across. Fifteen seconds is best than five.